The company launched a brand new overseas Brand logo.-Milky way steel poles

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The company launched a brand new overseas Brand logo.

Release time:

2024-03-12

In the company's overseas brand expansion plan for the new year 2024, the overseas brand LOGO has been completely upgraded! The company's main market is overseas, focusing on regions such as Africa, South America, Southeast Asia, and Latin America.We realize that with the acceleration of the company's market internationalization development,the original brand image can no longer meet the needs of the company's development.

Through extensive preliminary research, it was found thatforeign customers have a significantly higher preference for animal brand images compared to the domestic market. Moreover, animal brands can effectively enhance brand internationalization, youthfulness, increase product awareness, and bring us closer to customers.

The company invited an international top brand design team to carefully create a brand new corporate overseas branding IP image - "Little Mighty" - based on four key dimensions: conveying brand value, enhancing brand awareness, strengthening brand differentiation, and broadening the brand's industrial chain. This image cleverly combines the imposing figure of a gorilla with the tall image of a high-voltage steel pole, reflecting the company's corporate spirit: intelligence, bravery, resilience, and loyalty.

Based on this brand new corporate IP image, we immediately launched a new international brand LOGO. This initiative aims to further strengthen our brand (corporate) values: sincerity and purity. Through these brand elements, we convey our brand (corporate) spirit: intelligence, bravery, resilience, and loyalty, and adhere to the corporate philosophy of "continuous innovation," injecting continuous vitality into the company's future development and expanding into a broader international market.

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